Social media influencers and opinion makers are individuals who based on their content generation and following, influence masses and impact their way of perceiving a specific brand. A shared belief of a strong influencer is that of having massive social active followers and quality content generated. Though tools and algorithms can be used to classify or categorize huge quantity of unstructured data, such tools do not cater to identifying, correlating and to market relevant factual data or influencers based on categories such as the originators expertise and the niche it caters/targets. Categories such as their level of engagement with the target audience/niche and said expertise on the topic in hand should be amongst the evaluation criteria for the influencer, in order to maximize outreach gained and insights attained via linking to relevant influencers and opinion makers.