With the globalization of the seafood industry, there is an increasing emphasis for producers, processors, exporters, and importers to adhere to stringent standards and regulations concerning food safety, quality, and traceability. International standards for seafood exports are rigorous, and failure to meet these requirements can result in the prohibition of seafood products. Consumers, in general, are keen to be informed about the seafood they consume, seeking assurance regarding its safety and health benefits.
Pakistan urgently needs improved sources of nutrition: as the alarming stats support this concern where currently 50 percent of women and children (under five years old) are malnourished, and 44% of children are stunted physically and cognitively (ILO, 2016). Greater fish consumption, particularly among the poor, could help. Fish is a good source of proteins, healthy fats, and essential nutrients, and is highly beneficial for child development and cognition. Evidence from Bangladesh shows that increased fish production can increase domestic fish consumption among the poor, via greater availability in local markets, lower prices, and increased incomes.