Exploring new business avenues with Port – hinterland railway freight transport connectivity in context of China Pakistan Economic Corridor (CPEC) and growing national requirements. The research project aims at developing new methods for planning, designing, controlling and optimizing Pakistani railway freight transport. Benefits for the clients (exporters/importers) are short transportation time, better service and low cost. All together the expectations are to gain substantial societal and economic benefits compared to the overall investment. Advances in the field of Business Value Analytics provide an opportunity for a completely fresh and new application of optimization at a very large scale.