Insights obtained from Social media platforms now provide a more comprehensive overview of brands’ outreach performance, likability, sales conversion and potential competitive advantages; thus, helping brands and businesses to grow and formulate their business and marketing strategies in real time. Keeping track of the growing need and lack of custom-built optimization tools for your businesses, the proposed model search engine can keep track of all the social media activity, relevant posts and potential business prospects. The model also reports parameters such as bad reviews generated and optimization and possible lead generation; SSE also produces a summary of information with insights and dashboards for making the process of decision-making more efficient and effective for the relevant stakeholders.